Have you ever been embarrassed by Christian subculture? Perhaps someone passed you a testamint, or you were forced to watch McGee & Me or Bible Man or perhaps you bumped into someone wearing one of those "Jesus Christ" t-shirts in the Coke-a-Cola script with the tag line "eternally refreshing." There is plenty of cringe-factor to be found in the Christian subculture. And let's not kid ourselves, there is a Christian subculture at play here. So much so, that when Disney promotes their Narnia movies it hypes them in the Christian market and when political figures want to obtain office they try to please the Christian vote. Dominant US marketing culture has recognized Christians as a culture to be targeted.

But don't think a subculture doesn't exist just because you're in Eastern Europe or Western Europe. As I've travelled around I've discovered that each country's contingent of believers has their own subcultures.

However, these subcultures are not what God has calls us to at all. Christians, if they are following Christ, cannot be a subculture, they must be a counterculture. A subculture buys into the values and ethos of the culture around it but simply adds their own style and view on its own things. A counterculture challenges dominant values not just by singing about a different way of life or by passing out mints with crosses on them but by living out the life Jesus lived.

If we don't, we might end up repeating something like this...



or even worse, this...